LIFESTYLE VS. PRODUCT-ONLY PHOTOGRAPHY FOR E-COMMERCE

Product photography can be divided into two main categories: lifestyle and product-only. Lifestyle product photography is where products are presented in their natural environment, where it’s expected to be used by the customer. On the other, less glamorous side of the spectrum lies product-only photography, which is what you usually see when browsing your favorite e-commerce site like Lazada, Shopee, or Amazon.

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5 THINGS THEY DON’T TELL YOU ABOUT E-COMMERCE PHOTOGRAPHY

What’s the first thing people notice when scrolling through Lazada, Shopee, or Amazon? Shoppers will always be drawn to the image before they get to the text. That’s why it’s absolutely vital your product shots are pleasing to the eye. And that’s where e-commerce photography comes in.

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