5 THINGS THEY DON’T TELL YOU ABOUT E-COMMERCE PHOTOGRAPHY
Online purchases have fast become the preferred method of shopping for many. It’s quick, convenient, and in the post-Covid world, safe.
And what’s the first thing people notice when scrolling through Lazada, Shopee, or Amazon? Shoppers will always be drawn to the image before they get to the text. That’s why it’s absolutely vital your product shots are pleasing to the eye. And that’s where e-commerce photography comes in.
1. YOU NEED TO SHOW YOUR PRODUCTS AND YOUR BRAND IN THE BEST POSSIBLE LIGHT
Product photography is a massive part of any retail business, especially as online shopping’s popularity continues to grow. Images are everything, and if you’re not including exceptional product shots on your website or online store, you’re likely losing out on potential sales. High quality, professional product photography could spell the difference between making a sale or losing it.
People are predominantly visually oriented, so images speak louder than words. It’s why 90% of e-commerce shoppers base their purchase decisions on product photos. Which means professional product photography is the long-term investment you need if you want customers to take your business seriously. And it’s worth considering whether you should hire a professional product photography studio.
2. WHAT YOU SEE SHOULD BE WHAT YOU GET
Lifestyle shoots may look amazing, but an accurate representation of your products is incredibly important. That’s because 22% of products sold online are returned because “items look different than the photo.” Check out this article to learn the difference between lifestyle photography and product-only photography.
Professional e-commerce photography not only helps you sell, but it can also save you a lot of time, money, and headaches. The shots you choose to display are a direct reflection of your brand, and failing to create anything short of high quality, professional shot product photographs could hurt you. Simply put, if you post amateur looking images, your brand will look amateurish. Especially in the digital world we now live in.
3. HIGH QUALITY PHOTOS LEAD TO HIGH CONVERSIONS
Consistently posting professionally shot product photos on your site and social media channels projects that you are professional, relevant, and innovative; something you really need to consider when trying to convince people to buy your products. Visual content is also over 40% more shareable across social media than any other content, giving you an even higher chance of conversion.
When people scroll through various online platforms, they have very limited time, patience, and attention spans to actually read all the text or descriptions. Eye-catching, impactful product photography can instantly lock their attention, and crisp, perfectly lit, expertly composed photos make customers want to smash that buy button.
Professional product photography sets your customers’ expectations. Perfectly taken, effective, and useful e-commerce product photography draws their attention in seconds and works to remove any fear they have about your products not meeting expectations. A good product photography studio will make your products look exactly like they would up close and personal.
4. IT’S MORE AFFORDABLE THAN YOU THINK
Your initial cash out may seem high, but investing in professional product photography saves time, effort, and money in the long run. Plus, you can easily make up the cost for a single professional product shot in just one sale! And you’re free to use every image you commission as much as you want. Forever.
There’s lots of ways to increase your sales, but it’s widely accepted that high-quality photos are a must. Professional product photography is a long-term investment that will help you generate sales.
5. HIRING A PROFESSIONAL PRODUCT PHOTOGRAPHY STUDIO GOES A LONG WAY
Foto Machina places a premium on making your product look as good as it can. Our professional photography services provide top-tier e-commerce images that sell your products for you. Show your products in their best possible light with high resolution, high quality images that are color accurate and capture every detail.
Having great product shots doesn’t end with the shoot. Every single photo still needs retouching to get rid of any unwanted noise and making sure image quality is consistent. We also have an efficient system for archiving your photos so you can easily sort through them. All that’s left for you to do is upload them onto your site and watch your numbers grow!
Want to work with the Philippines’ e-commerce photography experts? Send us a message or book a shoot using the form below.
We’ll shoot, edit, and archive your product shots in as quickly as three days.